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International Awards Market
March 6-9, 2012
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How
ARA Promotes the Show
ARA targets its promotional efforts to its
more than 2,000 member companies and their employees plus an approximately
10,000 additional prospects. Marketing strategies include articles
and ads in Recognition Review magazine, brochures, e-mail
and Web-based promotion. The association also provides support to all ARA exhibitors in the form of invoice stuffers and mailing databases for use to promote the show.
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